Social media offers an excellent way for horse rescues to engage with supporters, share good work and engender brand loyalty.
Keeping your audience coming back for more is a vital component of any social media strategy. To help keep your audience loyal and engaged, BuzzPlant founder, Bob Hutchins, offered these five tips at the 2016 Homes for Horses Coalition Conference: Be transparent. Showing your personal side and letting your audience have a window into the day-to-day happenings will help them feel connected to you.
Be authentic. People can quickly discern when someone is not being genuine. Keep your communication consistent and authentic to win more supporters.
Quality is king. The value of your content is directly linked to the quality of your content. Create an online environment where people know that your information is accurate.
Be responsive. There is no substitute for a quick and thoughtful reply when building relationships.
Encourage reviews and ratings. Create an environment where it’s easy for people to share their opinion of you. And be prepared to honestly look at feedback (good and bad) and use it to improve your organization.