Thirty six of the $100K contestants have announced special events for the Challenge Kick-off weekend June 1 -2. Good luck to all contestants and all the animals seeking homes!
$100K Challenge Blog
ANNOUNCEMENT: Just added: More Chances to Win Money!
New web page now available with $100K Challenge Photo Contest details and marketing materials for shelters.
Getting Positive Outcomes from the Challenge
An improved community image and enhanced teamwork are just two of the top reported positive outcomes from the 2012 Challenge. Take a look below to see all the positive outcomes -
Percent of Shelters Experiencing Specific Outcomes Because of Challenge
Which of the following were true for your agency while you were competing in the Challenge?
(From 2012 Challenge Survey, page 5).
ANNOUNCEMENT: Meet the Contestants
The Shelter’s Edge blog provides a little insight into each of the 2013 Contestants by division:
ANNOUNCEMENT: Keeping Motivation Up Requires a Strategy
Past contestants have shared that maintaining motivation of staff, volunteers and the community after Month 1 of the Challenge can be a ‘challenge’. Two time contestant Animal Rescue League shares their tips and lessons learned in their April 24th webinar.
ANNOUNCEMENT: The Little Black Book of Adoption Promotions
The ASPCA's Little Black Book featuring creative adoption promotions and strategies is a handy tool to have on hand for shelters seeking new ideas to increase adoptions.
ANNOUNCEMENT: 2012 Challenge Winner Reveals Strategies
The City of San Antonio Animal Care and Services used non-traditional partnerships, marketing and media relations, and events to dramatically increase lives saved in 2012. On Thursday, April 10th, staff from San Antonio share details with Contestants via a live webinar.
ANNOUNCEMENT: Meet the Contestants
Get to know the Challenge participants through the Shelter’s Edge blog as they feature each participant by division. Here are the links to the first 3 blogs -
A History Of Breaking Adoption Records
In 2012, over 50% of Challenger survey respondents celebrated new highs for total adoptions in one month!
From 2012 Challenge Survey (pg 11):
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Some shelters competing in the Challenge set new adoption records. Which of the following are true for your shelter? |
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ANNOUNCEMENT: Video Highlights Do’s and Don’ts for Talking to Adopters
Practical and easy to implement techniques on talking to potential adopters and making better matches for both animals and people are available in this short YouTube video. More approaches for working with humans will be shared during Amy Mills’ webinar " Customer Service for Social Change: A New Model for Customer Engagement" on March 26.