Here is pretty much everything you need to know to compete, save more lives, and win grants in the 2013 ASPCA Rachael Ray $100K Challenge (the "Challenge").
Important Challenge Dates
- Applications open on Thursday, January 3, 2013 at 3:00 p.m. ET. They will be reviewed on a first-come, first-served basis until Wednesday, January 23 at 11:59 p.m. ET OR until each division has 10 confirmed contestants, as well as a wait-list contestant, whichever comes first.
- Fifty official contestants and five wait-list contestants will be announced no later than Thursday, January 24, 2013.
- Contestants compete to save more lives from June 1 through August 31, 2013. Winners will be announced on or before September 30, 2013.
Who Can Compete
1. Legal grant recipients. You must be a 501(c)(3) organization or a government agency capable of receiving grant funds and fulfilling an animal welfare or protection mission in the United States, including Guam, Puerto Rico and the U.S. Virgin Islands, and you must have that status from the time that you apply to compete through the awarding of the grants at the end of the Challenge.
2. Family and friends not eligible. Current ASPCA Partnership agencies may not compete in the Challenge. Members of the family/household of ASPCA staff or anyone else who has an actual or potential conflict of interest must disclose the conflict of interest before January 24, 2013 by contacting the ASPCA, which will make a determination regarding participation. Winners of the 2012 Challenge $100,000 Grand Prize may not compete in the 2013 Challenge. Organizations that received more than $150,000 in ASPCA grant funds between January 1, 2012 and December 31, 2012 will not be eligible to compete, unless the grants were related to disaster or cruelty response.
3. Minimum intake of 1,500. In order to compete in the Challenge, an organization must have a calendar year 2012 minimum intake of 1,500 dogs and/or cats. Multiple location shelters that are a single legal entity are welcome to apply as a single agency as long as the total intake at all locations combined was at least 1,500 for the 2012 calendar year.
4. Spay/neuter before adoption. Since our intention is to save more lives, we don't want to increase live exits without ensuring that those animals will not reproduce. To be eligible to compete, agencies must alter all animals, including puppies and kittens, before transferring ownership of them to their adopters. Spay/neuter vouchers do not qualify.
5. Positive attitudes. In the spirit of lifting up the cause to attract positive participation from the public, competing agencies commit to ensuring that their employees, board members and/or volunteers, while speaking on behalf of the organization, refrain from badmouthing, sabotaging, using profanities, engaging in verbal abuse and ad hominem attacks or other forms of incivility towards or about any other animal welfare agencies or professionals between January 3, 2013 and September 30, 2013. This, of course, does not preclude an agency's leadership from conducting respectful dialogue directly with other agencies when/if concerns arise.
6. 50 contestants. In order to ensure that the ASPCA can provide the necessary support for a successful Challenge experience for all contestants, we have set the contest limit at 50 shelters. The ASPCA will review applications and call applicants to confirm all application criteria is met on a first-come, first-served basis. The first 10 qualified agencies in each of the five divisions that complete all application requirements, including the confirmation phone call, will be named as the official 2013 Challenge contestants. The eleventh agency in each division to complete its application and be confirmed by phone call to meet all application criteria will be placed on a waiting list.
Division One: agencies with intake between 1,500 and 2,500
Division Two: agencies with intake between 2,501 and 4,000
Division Three: agencies with intake between 4,001 and 7,000
Division Four: agencies with intake between 7,001 and 11,000
Division Five: agencies with intake of 11,001 and up
Please note: In order to ensure that shelters are competing against like-sized shelters, the ASPCA may adjust the intake ranges for some or all of the divisions at any point on or before January 23, 2013.
How to Enter
8. Apply to compete. To get into the Challenge, you must apply online between 3:00 p.m. ET Thursday, January 3 and whichever comes first: either 11:59 p.m. ET Wednesday, January 23 OR the ASPCA has confirmed 10 qualified applications in each of five divisions, plus five qualified applications for the waiting list. In order to complete your application, you will be required to submit a Challenge Agreement signed by two persons with legal signing authority for your agency—for example, your Executive Director and your Board President or your Agency Director and the Government Official to whom you report. Although you will submit your signed Agreement electronically, the Agreement must bear live signatures and then be scanned or faxed. Electronic signatures or stamp pad signatures will not be accepted. Once we have verified – by phone – your complete application information and that your agency meets the Challenge 2013 eligibility requirements, we will notify your primary contact by email that you are entered into the Challenge.
9. Waiting list. The 11th confirmed applicant in each division will have the option of being on a waiting list for the Challenge. To hold a place on the waiting list, a shelter must submit baseline data along with the actual contestants. In the event that a contestant leaves the Challenge before May 16, 2013, the next shelter in the same division on the waiting list will have the option of competing in the Challenge. In the event that there is no shelter in the same division on the waiting list, the ASPCA will offer the slot to the shelter of the next closest size.
10. Live exits via adoption, alternative placement and return-to-owner (RTO). You'll be counting total feline and canine live exits from June 1 through August 31, 2013, and comparing them to total live exits from June 1 through August 31, 2012. Live exits are defined as animals who leave your shelter through adoption (including on-site, mobile, satellite and event adoptions), alternative placements (such as barn cat programs and placements with law enforcement) and return-to-owner (RTO) from your shelter. RTO in the field counts if, in calendar year 2012, you counted those animals in your software system as shelter intake before sending them back home.
11. Multi-agency adoption events. You can count an adoption from a multi-agency adoption event as a live exit as long as:
- your agency had possession and legal ownership of the dog or cat (and proof of same) at least 24 hours prior to the adoption event
- your agency serves as the main contact for adopters post-adoption, including accepting the animal if returned and providing post-adoption follow-up and support
- your agency retains possession and ownership of any animals remaining unadopted at the end of the event.
12. Transfers to rescues and adoption agencies. Animals may be transferred to rescues and other adoption agencies, but a transfer is only part of the work of saving a life. Accordingly, transfers will count as one half-point in both baseline and contest numbers. When the live release (Adoption, Return to Owner, Alternative Placement) of a transferred animal from the receiving agency is confirmed, contestants will receive another half-point. In order to confirm live release and gain the other half of the point for each transferred animal, contestants must submit a completed Transfer-Outcomes Report. This Transfer-Outcomes Report must be accompanied by an email affirming that the information in the spreadsheet is true and accurate. This spreadsheet is intended to help you track the status of animals transferred while helping us ensure fairness for all contestants by verifying that transfers have resulted in live releases. You may customize the Transfer-Outcomes Report to allow you to more easily copy/paste data from your existing software or reports; however, customized forms must be submitted for approval to the ASPCA by April 30, 2013. Note that half points will be rounded up to whole numbers on the contest Leaderboard; however in the event of a tie on the Leaderboard, the agency with the largest actual increase in lives saved will receive the higher rank on the Leaderboard.
13. Transferring in. Transferring animals in can be a great strategy to increase potential adopter interest and foot traffic. However, you must communicate with your other local shelters to ensure that you are not decreasing the chances for community animals to be saved by bringing animals in from outside the community. Just to clarify, transferring animals into your shelter does not count as lives saved until those animals are adopted.
Animals transferred from another contestant will count as lives saved for the receiving agency upon adoption confirmation. Animals transferred to another contestant will count as one half-point for the sending agency upon transfer and another half-point for the sending agency upon confirmation of adoption through the receiving agency. In other words, in instances where two contestants are transferring animals between one another, both agencies may count the lives saved in accordance with these rules.
Please Note: If you receive direct assistance from the ASPCA Animal Relocation Program from June 1 through August 31, 2013, you will not be able to count animals transferred with our assistance in your Challenge numbers.
14. Foster isn't adoption. Animals transferred to foster care will be counted ONLY once they have been legally adopted.
15. Sanctuary doesn't qualify. Moving animals to sanctuary care will not qualify for the Challenge because one of our big objectives is to build the field's capacity to engage the public in saving more lives.
16. Proof of adoption or reclaim. Contestants may be asked to supply copies of signed adoption contracts or signed reclaim documents for adoptions and reclaims reported during the Challenge. The ASPCA reserves the right to request names and contact information of any adopter and/or reclaiming family (as well as their consent to be contacted by us for this purpose) to be used for the sole purpose of confirming that the transactions took place. Adoptions performed by an agency or group receiving your transfers will need to be confirmed through the use of a Transfer-Outcomes Report or pre-approved customized report, accompanied by an email affirming that the information in the spreadsheet is true and accurate. (See # 12 above.)
17. Animal stats. Baseline data (June, July and August 2012, along with May 2013 end-count data only) and Challenge data (June, July and August 2013) will be entered into the Animal Stats Database. You will need to collect and report four things:
- all intake by species (broken out by source: stray, owner surrender, transfer in, returned within 30 days, other)
- all outcomes by species (adopted, transferred out, alternatively placed, RTO, euthanized - including by owner request, died or lost in care)
- number of canines and felines in your care at the end of each reporting month
- number of adoptions completed by transfer receiving agencies that are confirmed during the reporting month.
18. System reports and physical counts. In order to ensure accuracy in animal data, agencies will be required to provide the shelter software system reports used to generate the data for the baseline and Challenge months. These reports should clearly reconcile your animal data. Agencies will also be required to conduct and document a physical animal count on the last day of May, June, July and August 2013.
19. Daily totals. In order to keep staff, volunteers and the public tuned in to your progress, you will enter a daily total for adoptions in an electronic counter posted on your Challenge profile page. You may also post your electronic counter on your agency's website. All daily totals will be aggregated on an electronic counter on the ASPCA's website to show the daily progress of all 50 contestants. You will be required to upload your totals daily, whether or not you choose to post your electronic counter on your website. Note that these numbers represent your unofficial daily totals. Leaderboard numbers and prizes will be determined by the data you submit to the Animal Stats Database (see #17) once it is verified by our data team.
20. Supporter stats. In order to assess how the Challenge helps you increase support for your agency, you will submit four supporter data points on February 1, 2013 and on August 31, 2013 (the beginning and end of the contest) as follows:
- # of active volunteers
- # of active foster families
- # of newsletter (including e-newsletter) subscribers
- # of Facebook® fans
Please Note: Whether or not your supporter stats improve during the Challenge will have no bearing on your ability or eligibility to win any of the grants, with the exception of the Community Engagement Award.
21. Community engagement.In order to demonstrate your work to engage your community in saving lives, your shelter will have a profile on the Challenge website. Your Challenge profile page will link to your agency’s website and will include your electronic counter (see #19 above) and an electronic feed from your Facebook page, as well as an electronic feed to your own Lives Saved photo gallery. By using the hashtag #100KChallenge on any of your Facebook posts that are relevant to the Challenge, your Facebook stream on the Challenge website will tell the story of your ongoing work with staff, volunteers and community members to save more lives throughout the Challenge. Additionally, by tagging photos of adopted animals with #100KSaved, your photo gallery will chronicle your agency’s life-saving success in pictures. Please note it is your responsibility to acquire the permission of any third party photographed/videoed in any photo/video submitted tagged for the Challenge. If you do not yet have a Facebook page, we can provide instructions on setting one up as well as on using hashtags.
22. Transparency. If your agency is shy, this is probably not the Challenge for you. The ASPCA will put a counter tool on your shelter's page within the Challenge website, which will provide website visitors with a real time snapshot of your shelter's (not yet verified) adoptions during the Challenge to date. Participation means you agree in advance to allow the ASPCA to use and publish your shelter's annual intake as well as live exit data for the baseline period and the Challenge period. No other individual agency data will be shared without the express permission of the agency; however, the ASPCA may publish aggregate data for all of the contestants or subsets of the contestants. Likewise, at the conclusion of the Challenge, the ASPCA may publish details of any programs or practices used by any individual shelters during the Challenge. The ASPCA will make our best efforts to acknowledge the work of the competing organizations whenever we report data, programs or practices. Our intention is to provide a fully transparent and informative "apples to apples" approach for understanding and advancing successful live release programs. We also want to draw more positive attention to all of our work together to save lives, so we may share details, pictures and stories of your events and daily work. In the Challenge Agreement you will find terms for using each others' names and logos in promotional materials and press releases.
23. We Did It! $1,000 Professional Development grants. Every contestant that finishes the Challenge and submits final data reports on time will be eligible to win a $1,000 We Did It! Scholarship to send a leadership level staff person to a Challenge Debrief at the Society for Animal Welfare Administrators (SAWA) 2013 Annual Conference in Phoenix, AZ in November. This grant is not transferable to other professional development opportunities.
24. Save 300 More Lives and Win $5,000. Every contestant that saves at least 300 more cats, kittens, dogs and puppies from June 1 through August 31, 2013 compared to the same three months in 2012 will be eligible to win a $5,000 grant.
25. Month One Division Leaders $5,000 Fast Start Grants. At the end of the first month of the Challenge (June 30, 2013), the agency in each division that has increased lives saved the most over their June 2012 baseline will be eligible to win a $5,000 grant.
26. Month Two Division Leaders: $5,000 7th Inning Stretch Grants. At the end of the second month of the Challenge (July 31, 2013), the agency in each division that has increased lives saved the most for those two months combined over their aggregate June & July 2012 baseline will be eligible to win a $5,000 grant.
27. $10,000 Most Improved Player Grants. The contestant in each division that achieves the largest percent increase in lives saved over their baseline data (June 1 – August 31, 2013 over June 1 – August 31, 2012) will be eligible for a $10,000 grant.
28. $15,000 Second Place Grants. The contestant in each division that achieves the second largest increase in the number of lives saved over their baseline data (June 1 – August 31, 2013 over June 1 – August 31, 2012) will be eligible for a $15,000 grant.
29. $25,000 Best in Division Grants. The contestant in each division that achieves the largest increase in the number of lives saved over their baseline data will be eligible for a $25,000 Best in Division grant. The winner of the $100,000 Grand Prize grant will be considered the best in their division; however, the Grand Prize winner will NOT be awarded the $25,000 Best in Division prize in addition to their $100,000; making for a total of four Best in Division prizes.
30. $100,000 Grand Prize Grant. The contestant that achieves the largest increase in the number of lives saved over its baseline data will be eligible to win the $100,000 Grand Prize grant!
31. $25,000 Community Engagement Award. The contestant that saves at least 300 more cats, kittens, dogs and puppies, and demonstrates the best job of getting its community involved in its life-saving efforts during the Challenge will be eligible to win the $25,000 Community Engagement Award.
Three Community Engagement Award finalists will be confirmed on or around September 15, 2013, based on the contestants having saved at least 300 more lives and earning the most points in the Community Engagement online voting from August 15 to August 31, 2013. The Community Engagement winner will be chosen by the ASPCA Grants Committee. The choice will be based on voting results and review of the finalists' Facebook feed on the Challenge site for evidence of:
- numbers and diversity of people the Contestant engaged during the Challenge,
- breadth of ways the community participated to help save lives,
- level of community enthusiasm for saving homeless animals as evidenced by photos, stories and videos,
- event promotion and results,
- media coverage.
In the event that no contestant increases lives saved by at least 300 animals during the Challenge, no one will win or receive the $25,000 Community Engagement Award.
32. The same agency can win multiple prizes. The only prizes that cannot be won by the same contestant are the Grand Prize with the $25,000 Best in Division grant and the Grand Prize with the $10,000 Most Improved Player grant.
33. In the event of a tie the prize grant will be split evenly between any contestants tied for that prize.
34. Grant requirements. All winners of the above prizes will be required to submit a short application through the ASPCA's online grants system, which is subject to formal grant approval, per the ASPCA's internal audit regulations. It is our intention that these grants be used to save more lives. Therefore prize grant awards must be used to support adoption, RTO, targeted spay/neuter, foster care or safety net outreach programs for animals at risk of becoming homeless. Grant recipients will be asked to report on the use of the grant funds.
35. Disbursing funds to other agencies. Winners may not disburse prize grant money to other agencies without prior written consent from the ASPCA. Such consent will be considered only if all of the following are true:
- the receiving agency(ies)is a 501(c)(3) organization in good standing with the Internal Revenue Service or a government agency that is capable of accepting grant funds,
- the receiving agency(ies) fulfills an animal welfare mission,
- the receiving agency(ies) participated directly in saving lives during the Challenge,
- the receiving agency(ies) agrees in writing that grant funds will only be used for the purpose of saving lives, as described above,
- re-granting these grant funds to another agency(ies) does not in any way violate the Challenge rules or any laws governing charitable organizations in the location.
A winner wishing to re-grant some of its grant money must submit proof of all of the above in writing, along with the names, identifying information and amount and reason for grant disbursement to the ASPCA as soon as possible, and absolutely no later than September 1, 2013. The ASPCA will, in its sole discretion, determine if such grant disbursement will be acceptable and provide a written approval or declination within 15 business days. The sub-grantee may be asked to sign a grant agreement letter to ensure their compliance with the normal terms and conditions of the grant.
Training, Resources & Support
36. Help from the ASPCA. You are encouraged to use any and all resources and support you can from www.aspcapro.org and the $100K Challenge websites, and to take any that is offered. In addition, opportunities may arise with respect to streaming videos of your efforts or other content online. We will make every effort to provide the same level of support and resources for all Challenge contestants; however, it's up to you to make the most of what we provide. You are welcome to contact ASPCA staff for their knowledge and expertise in animal sheltering practices and for help networking with other colleagues. For great resources, visit www.ASPCApro.org and make sure to check out our webinars at www.ASPCApro.org/webinars. The ASPCA is not responsible for differences in how contestants use ASPCA resources.
37. Promoting your efforts. It goes without saying that you will benefit tremendously by letting your community/media outlets know about your participation in this Challenge. We will provide a Publicity Guide, and we will promote the Challenge and your participation to our supporters, the media and other outlets available to us; however, it is up to you to comply with submissions requirements and deadlines in order to be eligible for our promotions. We cannot be held responsible for uneven coverage by the media or other channels. You will need to follow-up with your local media contacts in order to ensure the best possible coverage of your efforts.
38. Help from outside the ASPCA. You are strongly encouraged to use any and all additional support you can gain from your boards, volunteers, members, friends, local businesses and associations, local media, foundations, etc. The more people you engage in your efforts, the greater the ultimate gains for your agency and for the animals it serves!
How to Come Out a Winner
39. Focus on the goal. The whole point of the $100K Challenge is to save more cats and dogs, now and in the future! We know you want and need the money to save even more lives. We know you want and need recognition for having increased your live exits more than anyone else so that you can get all kinds of additional good PR in your community, raise more funds and expand your life-saving work. Can we all agree, though, that no matter who ultimately gets the grant money, everybody wins by saving more lives?! And the winnings yield "interest" because all of the amazing things you figure out in the process of increasing your lives saved will become invaluable tools and knowledge for everybody else in the field. In other words, don't do this for the money. Do it to build your team, try new programs, get your community behind you and most of all – to save more lives!
40. Finish your paperwork—and be quick about it. All contestants must comply with all ASPCA data submission requirements and grant application and reporting requirements, and must meet all deadlines. Failure to do so will automatically disqualify the contestant.
41. Call us back promptly! During the vetting of both baseline and Challenge monthly data, we may note potential data entry issues or have other questions that require a quick response. By entering the Challenge, you are agreeing to make available a team member with decision-making authority and knowledge of the contest, operations and data. This team member must be available to respond to questions within 24 hours.
42. Do the right thing! Contestants must at all times act in the best interests of the welfare of the animals in their care and in their communities. Any agency deemed by the ASPCA to be jeopardizing the welfare of animals will be immediately disqualified from competing. This will be determined at the sole discretion of the ASPCA. Jeopardizing the welfare of animals includes, but is not limited to:
- failure to act in good faith to make adoptions and transfers only to families and other agencies who are reasonably equipped to provide humane care for the animals,
- accepting animals for adoption from outside of one's service area to the clear detriment of animals in other shelter facilities within the same service area,
- breeding animals in order to provide kittens or puppies for adoption,
- failure to spay or neuter an animal prior to turning the animal over to an adopter,
- failing to provide humane care to all of the animals within one's custody.
In addition, contestants must operate within all applicable federal, state and local laws throughout the duration of the Challenge.
43. Play well. While good-natured competition that leads to an increase in the numbers of lives we all save together is strongly encouraged, badmouthing, sabotaging, profanity and other forms of poor sportspersonship between contestants or divisions will not be tolerated. Likewise, disrespectful or destructive public communications about other animal welfare agencies or animal welfare professionals will be grounds for disqualification.
44. Don't cheat. Falsifying animal data, using a third-party broker to increase the appearance of community participation or taking any other steps to boost your standing in the Challenge in an artificial manner is prohibited. If we suspect fraud, we reserve the right to investigate and disqualify a contestant from the Challenge on that basis.
45. No double dipping. Contestants may not use non-Challenge grant funds from the ASPCA between May 1 and August 31, 2013, if those funds could, in the opinion of the ASPCA, be used to unfair advantage during the Challenge. Examples of allowable grant fund use during the Challenge period include anti-cruelty response, disaster/emergency response, and spay/neuter, provided that the funds are NOT used to spay/neuter shelter animals available for adoption. The ASPCA shall determine, in its sole discretion, whether the use of grant funds during the Challenge is allowable. This rule does not limit contestants from applying for grants during the Challenge that may be used after the Challenge ends.
46. We're the deciders. Determination of violation of any of these rules is solely the purview of the ASPCA. The ASPCA will actively engage the expertise of our staff, including our Shelter Operations, Shelter Medicine, Anti-Cruelty and Legal teams in making such determinations. If the ASPCA makes a determination of rule violation, the contestant will be notified immediately in writing of their violation and they may be disqualified from competing in the Challenge. In the interest of full transparency, if the ASPCA disqualifies a participant, our reasons for doing so will be published. Likewise, if a contestant withdraws from the Challenge, reason for the withdrawal will be published.
Words from the ASPCA Legal Team
The ASPCA Rachael Ray $100K Challenge is subject to all applicable federal, state and local laws and regulations.
Your participation in the Challenge constitutes your full and unconditional agreement to abide by the letter and spirit of these Rules and ASPCA's decisions regarding their interpretation. The ASPCA's decisions are final and binding in all matters related to this Challenge.
Challenge contestants ("Contestants") shall have no right of approval, no claim of compensation and no claim (including, without limitation, claims based on invasion of privacy, defamation or right of publicity) arising out of any use of their name, picture, likeness, or materials. Each Contestant releases and holds ASPCA and its directors, officers, employees, representatives, and/or agents harmless from and against any claims, costs, injuries, losses or damages of any kind arising out of or in connection with the Challenge.
ASPCA is not responsible for any incorrect or inaccurate information, whether caused by technical or human error, which may occur in the processing of data in this Challenge or in the running of this Challenge. ASPCA is not responsible for, and expressly disclaims any liability arising from: (i) the use of information by third parties, or from any error, defect, omission, theft, destruction or alteration of, or unauthorized access to, Challenge entries; (ii) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, or unauthorized access to the site; (iii) technical, network, electronic, computer, hardware or software failures of any kind, and/or (iv) injury or damage to any Challenge Contestant or to any other person, or to the Contestant's (or other person's) computer, other equipment, relating to or resulting from participation in the Challenge, or from downloading materials or accessing the Challenge.
If, for any reason, the ASPCA determines that the Challenge is not capable of running as planned, ASPCA reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Challenge. In the interest of full transparency, if the ASPCA cancels, terminates, modifies or suspends the Challenge, our reasons for doing so will be published.
Each Contestant agrees that to the fullest extent permitted by law (i) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred by such Contestant, but in no event attorney's fees; and (ii) under no circumstances will any Contestant be permitted to obtain any award for, and Contestant hereby waives all rights to claim, incidental, punitive or consequential damages.
CONSTRUCTION AND DISPUTE RESOLUTION: The construction, validity, interpretation and enforceability of these Rules, and all issues and questions relating thereto, along with the rights and obligations of all Contestants and of the ASPCA, shall be construed in accordance with the laws of the State of New York, without giving effect to its conflict of law rules. In the event that any provision of these Rules is determined to be invalid or otherwise unenforceable, such determination shall not affect the validity or enforceability of any other provision, and these Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.
Any specific waiver of any obligation hereunder by ASPCA does not constitute a general waiver of that obligation nor of any other obligation of Contestants.
Any dispute concerning this Challenge shall be submitted to binding arbitration in New York within one (1) year from the date that the cause of action arose (or, if multiple cause of actions are involved, from the date that the first cause of action arose), with such arbitration conducted pursuant to the then prevailing rules of the American Arbitration Association. To the fullest extent permitted by law, no arbitration brought pursuant to these Rules shall be joined to any other arbitration initiated pursuant to these Rules.
COPYRIGHT: By participating in this Challenge, each Contestant grants to ASPCA a nonexclusive, worldwide, royalty-free, perpetual and irrevocable license to use materials the Contestant submits in connection with the Challenge, in whole or in part, for any ASPCA purpose, including fundraising purposes, and in any manner or media (including, without limitation, the Internet). Each Contestant agrees that it will use its best efforts to have its employees, consultants, volunteers, officers and directors sign any additional licenses or releases that ASPCA may require. Each Contestant agrees that if the Contestant wins Challenge funds, Contestant will sign any additional license or release that ASPCA may require.
CONTESTANT ACKNOWLEDGES THAT MATERIALS SUBMITTED IN CONNECTION WITH THIS CHALLENGE MAY BE POSTED ON THE ASPCA's WEBSITE(S) AND/OR ITS SOCIAL MEDIA PAGES, IN ASPCA'S SOLE AND EXCLUSIVE DISCRETION. Notwithstanding the foregoing, ASPCA and Contestant agree that ASPCA shall not publish any individual agency's data, except total annual canine and feline intake as well as live release data for June, July and August 2012 and 2013, without the express written consent of the agency, as described above. Aggregate data, individual live release data and individual agencies' narratives, photos, stories and details of programs and practices, however, may be published by the ASPCA without such consent. In addition, the ASPCA may post on its website, social media pages, or in any other forum, any photographs, and/or videos submitted by a Contestant. Contestant shall obtain the consent of any person (or guardian of such person, as applicable) appearing in any photograph and/or video submitted to the ASPCA. Contestant acknowledges and agrees that the Contestant and not the ASPCA shall be solely liable for any liability that may arise as a result of using the image or likeness of any individual.
GENERAL RELEASE: By competing in this Challenge, each Contestant releases ASPCA and each of its respective directors, officers, employees, representatives and agents from any liability whatsoever for any claims, costs, injuries, losses or damages of any kind arising out of or in connection with the Challenge and/or the acceptance, possession or use of any award (including, without limitation, claims, costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light). ASPCA will not be responsible for typographical, printing or other errors in these Rules or in other materials relating to the Challenge.
Final Note from the ASPCA
We know all these rules are starting to feel a little onerous, but you know how some people might get a little crazy at the prospect of $600,000 in grant money. The bottom line is: we all want to do our very best to protect the welfare of all the animals within our collective care and to save as many lives as possible. So let's everybody keep our eye on that prize and the majority of these rules will never be an issue!